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What makes a good lead magnet?
The aim of every online business is to convert their traffic into potential customers...
Two most valuable B2B lead nurturing characteristics that can generate ROI
Every marketing professional should adhere to several key considerations...
3 tips to optimize your Facebook page to get more likes and visitors
Starting a Facebook page is one quick method to promote a business. The marvel of sporting a business page
How does a custom software application development help your business expand?
Companies these days are in a position to deliver increased outcomes than they could in the past
How mobile app development is complementing digital marketing strategies!
The assimilation of mobile app development in marketing strategies has been considered as one of the single
Why are credible ecommerce solutions a must to expand your business?
With the growing amount of competition in the digital space, it is a must for every budding start-up
Why is it necessary to prioritize customers and their experience in product engineering?
Customer service and their positive experience is all it takes for a company to emerge successful
How important is a digital marketing strategy for a new venture?
For a newly started venture digital marketing might be a slightly daunting task but putting it
Increase revenue and growth through geo-targeting SEO
Over the last several years, many organizations have begun using geo-targeted SEO campaigns...
How important is list statistics while executing an email marketing campaign?
Sending emails to B2B and B2C clients without evaluating their status is a complete waste of time...
How a robust customer acquisition strategy retains prospects
Recently, the trend for companies was to invest in resources that will help them attract new customers
How must a marketer measure the ROI of their demand generation strategies?
Measuring demand closely requires a marketer to look-back and understand the strategies they had implemented...
How often should a marketer purge obsolete customer data?
It is quite natural for leads and customers to change personal information occasionally due to myriad circumstances
How email segmentation enhances customer targeting practices in an organization
It is a dream for every company to boost their email click rates, increase open rates, and decrease their unsubscribe rates.
Want to revive cold leads? Try the different sales channel approach!
Ignoring unresponsive prospects is simply not the right thing to do because approaching them persistently with the right solution
Are your emails compliant with the CAN-SPAM act? If not, here is how you make it!
Even though email marketers are required to adhere to email etiquette far more today than earlier before the US
Managing subscriber data is essentially important. Here is why!
In today’s industry, customization and targeting of unique services to individual subscribers eventually drives success.
Enhancing the Performance of Marketing Campaigns by Profiling Customers
Entrepreneurs, especially those who have tasted the wine of success,
Why should content syndication be a major part of B2B marketing strategies?
These days, many B2B marketers are struggling to drive traffic to their website.
Wanting to Close a Deal, Here is How you Nurture Probable new Customers!
It takes a great deal to turn potential customers into leads
Top Three Practices which help you Manage B2B Data!
Every B2B marketing strategy revolves around customer and client data, be it an email campaign, webinars, whitepaper launch
Bad Data: Does it Even Exist? Is there Even such a Thing?
In general, it is understood that strategically planned buying lets marketing professionals to target their potential customers
Reverse Data Appending Services -- An Investment to boost your Business Performance
It is a known fact that every month about 3% of client data becomes outdated
The right way to get your B2B list polished for enhanced response and returns!
A marketing professional definitely knows that creating a data list is very essential for their business,
Is account-based marketing changing the course of inbound lead generation?
What if we redefined the concept of lead generation?
Could app adaption be a worthy investment? Read on to know more!
In this day and age, information technology, software services and artificial intelligence are the building blocks of a developing
How to utilize customer buying behaviour to a marketer’s advantage!
Understanding buyers and their purchase behavior in general is a monumental task.
The 4 Rs in targeting prospects via email marketing
Email still remains as one of the most powerful and cost-effective inbound marketing tool to reach out to potential customers.
Streamline inbound marketing campaigns through CRM prospecting lists
Customer service is an intangible and the most valuable asset which directs a business to grow both financially and holistically.
Is it worth purchasing a B2B mailing list?
If a B2B marketer is looking forward to expanding their reach beyond the local market, then it is a good decision to purchase a quality B2B mailing list
Top 3 brand oriented demand generations strategies for 2018
One of the major challenges for new enterprises, especially startups and other mid-level businesses is demand generation.
Effective list management services lead to increased sales conversion
Although many companies understand why generation of leads is crucial to expanding and maintaining their business
Data hygiene is an absolute necessity, here is why?
A business can only market effectively to leads and potential customers when they understand who they are.
Email appending, the only way to boost profits and increase sales in B2B
Due to the busy schedule of several marketing professionals in an organization, many find it difficult to keep up with the bulk volume of data
Why are companies actively investing in creating custom business lists?
Targeting customers or clients without a dedicated pool of contact is worthless for any business.
Want to Improve Email Marketing ROI? Do it through Data Appending!
Email marketing is the most preferred methods adopted by marketers to nurture potential leads.
Why Segmenting Leads is Vital to the Success of Inbound Marketing Campaigns?
To truly understand the potential of lead segmentation, a marketing professional has to know
Why are B2B Marketers Enthralled with Data Appending Services?
Every B2B marketer wishes to opt for a successful panoramic direct marketing campaign
Improve your Business Email Deliverability Rate Through these Four Best Practices!
Nothing is more saddening and frustrating than spending hours in designing a good email template for a marketing campaign
Want to Increase Sales? Do it through Effective Lead Scoring!
Gone are the days when lead generation was about qualifying random leads and then pushing the same to the sales team for further conversion
Can Good Subject Lines Improve the Performance of Email Marketing Campaigns?
Subject lines in an email play an essential role to capture the reader’s attention right away
Twitter Lead Generating Strategies for B2B Marketers
B2B lead generating and Twitter have never gone hand in hand.
Why Pursuing Digital Sales “Leads” should not be any Organization's Core Objective?
Every company wants to generate more sales leads. It is something commonly heard within the precincts of every marketing department.
Customer Relationship – The New Marketing Strategy in B2C and B2B Campaigns!
Customer relationship is the new marketing strategy in all B2C and B2B promotional campaigns.